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How To Become A Freelance Digital Marketer in 7 Steps in 2024



Are you looking forward to starting freelance digital marketing?

 

Yes, you can start freelance digital marketing right from the comfort of your home, irrespective of your location in the world, but requires hard work, patience, and some other tricks, which am about to show you in this post.


I've been a freelance digital marketer for about four years now.


I have worked on projects for clients on Fiverr and Upwork, which has generated so much income for me.


In this article, I will take you through a step-by-step guide on how you can start your journey as a freelance digital marketer, working online and making a lot of passive income.


Learn how to save money fast as a beginner in freelance digital marketing.


Let's dive into it now!

What Is Freelance Digital Marketing?

Freelance digital marketing refers to the provision of digital marketing services to clients, mostly online, on a contract basis.


It can also be defined as working independently, thus offering your services to companies and business owners rather than working as an employee of that organization or company.

 

Unlike the normal way of working, where one has to be employed by someone to be paid every month, a freelance digital marketer is a self-employed contractor.

His or her job is to assist companies and organizations with a list of services such as social media posts, SEO, graphic design, video editing, etc. to help bring more traffic and sales.

Let's look at some of the most common job duties freelance digital marketers offer.

  • Writing services such as article writing, book writing, copywriting, and graphics, among others.
  • Brand marketing services such as website designs and maintenance, logo designs, etc.
  • Search engine optimization (SEO) techniques, ranking, and others you can think of.

The Benefits Of Freelance Digital Marketing

Freelance digital marketing has so many benefits. Let's look at some of them.

Flexibility: Freelance digital marketers have the chance to work remotely with their clients anytime and from any location across the world with just an internet connection, they are ready for business.

They have the chance to work from the comfort of their respective homes.

Diverse Opportunities: A digital freelancer has so many opportunities at his disposal. He can work across multiple niches and industries.

With a little research about the subject or the given topic, he or she can deliver a good job even if he or she is not an expert in that industry.


Potential for High Earnings: A freelance digital marketer has no limit on the amount he or she can make at a given time compared to a monthly salary worker or a government worker.

With experience and expertise, freelance digital marketers can make a high passive income online even when they are sleeping.

Don't forget to save and invest your earnings; otherwise, you will get broke soon.

How To Become A Freelance Digital Marketer

Becoming a freelance digital marketer has to do with a lot of things, especially working on your skillset and some other important steps.

Let's look at the most important steps to get you started.

Identify your niche: This is the first thing you must do to succeed as a freelance digital marketer.

There is always a saying that "the money is in the niche, or the riches are in the niches.".

You see, you can't be everywhere and expect to make money as a freelance digital marketer.

You must determine the areas you're good at and have much knowledge about, whether article writing, email marketing, content creation, or social media management, and get started with that.

1.   Develop your skill set: After you've identified your niche or the area you want to go into, it's time for you to learn the skill.

Becoming a successful freelance digital marketer requires you to learn and master the skill.

Leave the money and learn the skill you want to offer first, and when you become a master of the skill, the money will follow naturally.

Take one skill, say graphic design, and master it before thinking of offering your services to clients.

2.   Build your brand or portfolio: Now that you've identified your niche and acquired the needed skills, it's time for you to establish yourself online.

You can do that by creating a simple website or profile to showcase your skills, experience, and past work.

Ensure that your bio contains enough information about who you are and the list of services you render, as well as your contact information.

You can use social media platforms like LinkedIn, Facebook, and others to create your portfolio.


3.   Secure Your First Clients: The final thing to do is look for online platforms and freelance marketplaces like Upwork and Fiverr to find people with whom you can work and get paid.


Ensure that, when creating your gig on those platforms, you set affordable prices to help you get more clients and orders.


Also, make sure you deliver on time to ensure trust and credibility. Always give quality content and bonuses as well to secure more clients.

Essential Skills For Freelance Digital Marketers

Let's look at the essential skills you must have to succeed as a freelance digital marketer.

1.   Strategic Thinking: You must have the ability to develop detailed digital marketing strategies that will address the needs of your client's business.


You must be able to create content that will match the client's business goals and objectives.

2.   Creativity: As a freelance digital marketer, you must be creative enough. You must create content that resonates with the target audience of your clients.

You need to be able to understand the intent of your clients and do just that.

3.   Communication: You must have good verbal and written communication skills.


You must be fluent in the English language, especially, to have a smooth collaboration with your client.

Remember, your job is to satisfy your client.

1.   Adaptability: As a digital freelancer, you must be willing to learn continuously as well as adapt to evolving technologies and trends in your industry.

What Qualifications Do You Need?

Unlike formal education or careers that may require a specific certificate or degree to get started, freelance digital marketing doesn't require any of those to get started.

It is fully based on values, skills, and experience.

You can get certificates in communications, and marketing, from well-known organizations like Google, Facebook, and HubSpot.

This certificate can give you a lot of chances or credibility, but if you don't have a strong portfolio and experience, you can't secure many freelance job opportunities.


Am not saying getting a certificate is bad, you can do that if you have the means. But for me, I don't see it as so important.

Freelance is all about the skills you have and your experiences.


How Much Does A Freelance Digital Marketer Make?

The earning potential for freelance digital marketers varies based on so many factors which may include niche specialization, geographic location, experience, and client demand, among others.

For instance, industries like finance, sports teams, and health pay more than beauty and pet niches.

Also, where you are in the world can affect your earnings.

For instance, freelancers from the US make much more money than freelancers from most African countries.

Your seriousness also counts a lot when it comes to the amount you can make as a freelance digital marketer.

You can't be lazy and expect to be paid as a freelancer.

Talent.com has only two data points for freelance digital marketers' income in Canada: CA$39,000 and CA$87,750 per year.

In the US, the annual salaries for freelance digital marketers range from $46,313 for entry-level positions, to $80,288 for more experienced freelance marketers. An average of 16 data points is $59,963.

Is Freelance Digital Marketing Legit?

Yes, freelance digital marketing is 100% legit.

A lot of people have made so much money online as freelance digital marketers.

You are not the first to start, and you won't be the last to end.

It all depends on you, the more seriousness you attach to it, the more legit it becomes to you.

You need to treat freelance digital marketing as a business rather than a passion. Study to show yourself approved in the industry and see the magic.

You need to put in the hard work; otherwise, you may see it as not legit which is not true. People do this as a full-time job, and they make it.

I can assure you that this side hustle is legit if you have the right skills and the right strategies.

If you ask, is freelance digital marketing a good career?

The answer is simply yes.

Conclusion

Now you have learned how to start your journey in freelance digital marketing, it is important to note that having a skill that you want to offer is the primary goal to your success as a freelance digital marketer.

It is the skill alongside the other factors mentioned earlier is all you need to get started. Also, you must be aware of the pros and cons of freelance digital marketing.

Get the best eBook to help you with further information on freelance digital marketing here. Highly recommended by me.


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